Pure Zero Wine is a Danish-Spanish company. We make the wine in Castile, Spain, and ship it direct from there. Founded in 2023 by people who love wine — and, increasingly, drink less of it.
In 2023 we counted the bottles on three dinner tables and noticed the same thing at all of them: a third of the guests weren't drinking. Pregnancy, recovery, faith, training, habit change, a driver's license. Reasons varied; the pattern didn't.
The market's answer was a row of sweet "juice for adults" and a few earnest but flat bottles. We thought wine — the real thing — deserved a better answer. So we went to Castile, found winemakers who'd been making the stuff for thirty years, and asked them: what would it take to dealcoholise a wine you'd be proud of?
The answer was: don't start from juice. Don't use synthetic aromas. Don't race the temperature. Begin with finished wine, take the alcohol away at the end, gently. The judges agreed — 95 points and a Gold for the White at the IWSC. That's the company, on one page.
Classical vinification comes first. Dealcoholisation is the last step, not the first. Anything else is a different product.
Dealcoholised below 0.5% ABV — the legal threshold for alcohol-free wine. Organic, vegan-certified and halal-friendly, so a wider table can enjoy it.
No flavourings, no colourants, no grape concentrate masquerading as wine. If a note appears in the glass, it came from a grape.
Priced to live on a wine list next to a good house pour — not in a separate "sober" ghetto and not at apéritif-luxury markups.
Strategy, design, distribution
Havnegade 12
1058 Copenhagen K
Denmark
Winemaking, bottling
Partner winery
Castile
Spain
Direct from Spain
Low minimum orders
reliable supply
across Europe
The best introduction to a bottle of wine is drinking it. Order a free sample box.