— FAQ

Straight
answers.

Production, certifications, commercial terms, logistics. The questions buyers actually ask us, answered without the marketing voice.

01 · Product & production

How much alcohol does it contain?

All three wines sit below 0.5% ABV — the EU threshold under which a wine may be labelled "alcohol-free" or "dealcoholised". We make a full wine first, then remove the alcohol at the end.

How is the alcohol removed?

A gentle low-temperature, low-pressure process (≤30ºC). Classical fermentation produces a finished wine first; dealcoholisation happens at the end. Volatile aromatic compounds are captured and reintroduced. No synthetic flavouring, no added aromas.

Where are the grapes grown?

Castile, central Spain. Tempranillo and Syrah for the red; Airén and Sauvignon Blanc for the white and the sparkling — grown at altitude, with a high diurnal range that preserves acidity.

Do you add sugar?

A small addition of grape must — not refined sugar — for mouthfeel balance. The wines carry up to 70% fewer calories and far less sugar than standard wine. Full per-batch specs are available in the trade catalogue.

Is it vegan?

Yes. No animal-derived fining agents are used at any step of production.

02 · Health & safety

Is it suitable during pregnancy?

Pure Zero is dealcoholised to below 0.5% ABV. As with any food or drink during pregnancy, every pregnancy is different — consult a physician for personalised advice.

Is it a good option while cutting back?

Yes — it's an effortless swap while cutting back, from Dry January onwards, and a proper glass keeps you in the moment when everyone else is drinking. Anyone in recovery should make that call with their clinician or sponsor.

Calories, sugar, allergens?

Up to 70% fewer calories than standard wine, and far less sugar. Naturally contains sulphites as all wine does; declared on the label. Vegan-certified and organically grown.

Why dealcoholised rather than grape juice?

Because it stays clear-headed and keeps the ritual intact, with the aroma and structure of real wine. It's made as wine first — which is why the White earned a 95-point Gold at the IWSC.

03 · Commercial & logistics

What's your minimum order?

One pallet — 60 cases of 6 × 750ml bottles. First orders can mix SKUs across the range for testing. Subsequent orders typically consolidate on the top-selling reference per venue.

How is it shipped?

Direct from Castile, Spain, with low minimum orders and reliable supply across Europe. Transit times are confirmed per destination; longer for overseas markets.

What shelf life should we plan for?

24 months unopened, stored cool and dark. 3–5 days in-fridge once opened — similar to an alcoholic white, slightly shorter than a fortified. Our trade team can share specific storage guidelines for your climate and venue type.

Do you export outside Europe?

Yes, via distributor channels. Being dealcoholised below 0.5% ABV, the range is halal-friendly and travels well to diverse markets. Container minimums apply.

What margins can retailers and restaurants expect?

Retail and HoReCa margins are positioned in line with premium still and sparkling wines — not at energy-drink margins, not at discount-grape-juice margins. Specific tiers in the trade catalogue.

04 · Service & on-premise

What glassware should we use?

The same glassware as the alcoholic equivalent. Red in a Bordeaux glass, white in a standard white-wine glass, sparkling in a flute. This matters: serving it in a lesser glass signals a lesser drink. It isn't.

Serving temperature?

Red: 14–16ºC in a Bordeaux glass. White: 6–8ºC, well-chilled. Sparkling: 5–7ºC, ice-cold in a flute.

How should we price it on the wine list?

Most of our accounts list Pure Zero at the same by-the-glass price as a premium house pour. The bottle price follows the same logic. Ask us for the short pricing note that walks through the four approaches we see working.

Can you do staff training?

Yes. For accounts above a certain volume tier we run in-person sessions with floor staff — tasting, objection-handling, pairing suggestions. Everyone else gets a short video training kit and a PDF one-pager.

05 · About the company

Who is behind Pure Zero?

A Danish-Spanish team. Founded 2023, with the wine grown and made in Castile, Spain, and shipped direct from there.

Where can I find you in the wild?

Selected retailers and restaurants across Denmark, Netherlands, Germany and Spain. Full account list on request. If you're in a market where we're not yet available, drop us a line — we use those signals to prioritise expansion.

Press enquiries?

info@purezerowine.com — sample kits and high-resolution photography available for editorial.

Didn't find
your answer?

Our trade team replies within one business day. Or skip ahead and order a sample box.

Email the team → Request samples